A design process can relate to all those aspects that can be designed, here the focus is on man-made things, organisation, the process itself as well as services. These early design process include here the stages to empathise with people, to define the problem to be solved and to create rough initial ideas. The starting point should be in solving people’s problematic situations and the product developer’s activities of coming up with solutions should be preceded by formulating the jobs that the users or customers are trying to get done, i.e. not by describing a single solution or by jumping into solutions too early. The methods that benefit these activities are challenging since it is crucial to set aside own assumptions to gain true insights into other people’s situations.

Case study

Validation has been made in facilitated workshops in which stakeholders, but also people in common, follows a simple process consisting of the stages (1) Inspiration from users and their needs, (2) Identification of user’s problems, challenges and goals, (3) Ideation grounded in needs, and (4) Implementation into idea concepts.

Expected outcome

Expected outcome of experiencing the process is improved insights in user situations and needs.

Why used

To get applicable and by customers wanted products to solve situations in which they experience a lack of solutions but are not really aware of it in other terms than as a problem.

Where used

In situations where the product developer realises that there are few, if any, ideas for a solution. To start radical innovation thinking.

How used

In a small team for a quick initial mapping of users and their objectives in life and business. Based on a few simple steps to follow to investigate a complex environment.

Tool training

Facilitated service, on-demand.

Tasks assigned

Steps to implement the tool in your company is to participate in the training, support will be provided as a short booklet to guide your own efforts.