Creative concept development includes the stages of idea generation, communicative prototyping, creation and refinement of concepts in an iterative approach. The development activities start from an initial description of a challenge (may it be social or technical or a combination thereof). Methods to generate concepts for new solutions or new products are based on diverging and converging activities in which different types of communicative prototypes support the creation of candidate concepts.

Case study

Validation have been made with companies as an interactive workshop supported by prototyping tools, ranging from low-fidelity technologies to high-tech. The workshop is based on the instances (1) Create, (2) Build, (3) Test and (4) Learn (CBTL team-based innovation). The steps are executed iteratively towards a pre-set topic/challenge at hand.

Expected outcome

New perspectives of defined ideas or concepts. Exploration and evaluation of alternative solutions to ensure a candidate one.

Why used

To visualize and demonstrate preconceptions that might hinder innovation and new thinking.

Where used

In known situations where there is delimited knowledge about a concept or ideas. To ensure framing and reframing of the problem at hand.

How used

By an expertise team or by a mixed team, for testing and evaluation of ideas and concepts in light of a pre-set challenge.

Tool training

Facilitated service, on-demand. External resources are offered to increase inspiration if needed, e.g. thinking outside the box-team that confronts and visualises preconceptions.

Task assigned

Steps to implement the tool in your company is to participate in the training, support will be provided as guidelines and tutorials.